Deerwood Assists Capstreet and TradePending on Acquisition of Snapcell Through Buyside Partnership

August 2023 - Houston, TX - Deerwood Advisors (“Deerwood") is pleased to announce that it served as the buyside search partner in connection with Capstreet backed TradePending's acquisition of Snapcell.

TradePending is a sales enablement and consumer experience software platform for automotive dealerships. Snapcell is a SaaS automotive video marketing platform that helps dealerships build trust and improve customer engagement through personalized video solutions. The combination expands TradePending's ability to help dealers create more transparent and effective customer interactions across the sales and service process.

“TradePending's acquisition of Snapcell is a compelling strategic fit that broadens the platform's customer engagement toolkit," said Jim Turner, Managing Partner at Deerwood Advisors. “Adding video enabled communication capabilities should strengthen dealer-consumer connectivity and further differentiate the company's software offering."

The transaction highlights Deerwood's experience supporting sponsor-backed software businesses pursuing targeted acquisitions to accelerate product expansion and deepen customer value.

About TradePending

TradePending is a sales enablement and consumer experience software platform serving automotive dealerships. The company helps dealers improve conversion, transparency, and customer engagement through digital retail and merchandising solutions. For more information, visit www.tradepending.com

About Snapcell

Snapcell, founded in the United Kingdom in 2016 with U.S. headquarters in Tampa, Florida, provides automotive video marketing and communication software designed to help dealerships improve engagement, trust, and retention.

About Deerwood Advisors

Deerwood Advisors is a boutique investment banking and advisory firm providing M&A advisory, capital raising, Buyside, Sellside and strategic advisory services to lower middle-market companies. Deerwood specializes in helping entrepreneurs, family owned businesses, and management teams navigate complex transactions to achieve their long-term goals. For more information, visit www.deerwoodadvisors.com.