Deerwood Assists Capstreet and TradePending on Acquisition of Fixed Ops Digital Through Buyside Partnership

October 2023 - Houston, TX - Deerwood Advisors (“Deerwood") is pleased to announce that it served as advisor in connection with Capstreet backed TradePending's acquisition of Fixed Ops Digital.

Fixed Ops Digital is a marketing and technology company focused on automotive dealerships' fixed operations departments. Through its SPARK platform and related services, the business helps dealerships improve the online service experience and drive higher fixed operations revenue. The acquisition expands TradePending's reach beyond front-end sales workflows and further builds out its suite of dealership focused solutions.

“Fixed Ops Digital adds an attractive recurring, data-driven service capability to the TradePending platform," said Jim Turner, Managing Partner at Deerwood Advisors. “We believe the transaction enhances TradePending's strategic position and supports its vision of becoming a more complete marketing and sales technology partner to dealerships."

This transaction is another example of Deerwood helping sponsor backed software companies execute on focused M&A strategies that broaden functionality, create cross-selling opportunities, and increase platform relevance.

About TradePending

TradePending is a sales enablement and consumer experience software platform serving automotive dealerships. The company helps dealers improve conversion, transparency, and customer engagement through digital retail and merchandising solutions. For more information, visit www.tradepending.com

About Fixed Ops Digital

Fixed Ops Digital, founded in 2018 and headquartered in Greenwood Village, Colorado, is a marketing and technology provider serving automotive service departments. Through its SPARK platform and related digital marketing solutions, the company helps more than 800 franchise dealerships across the U.S. and Canada improve service customer acquisition, retention, and fixed operations revenue.

About Deerwood Advisors

Deerwood Advisors is a boutique investment banking and advisory firm providing M&A advisory, capital raising, Buyside, Sellside and strategic advisory services to lower middle-market companies. Deerwood specializes in helping entrepreneurs, family owned businesses, and management teams navigate complex transactions to achieve their long-term goals. For more information, visit www.deerwoodadvisors.com.